Our policies have to flow from an understanding of the kind of society we want explains Jon Cruddas in the Independent today, he argues 'Elections are decided by which party can convince voters they have the right vision for Britain and the ideas to implement it. They are decided by which party can forge a message and consequential policy agenda that is emotionally in tune with the contemporary challenges of our time'.

http://www.independent.co.uk/opinion/commentators/jon-cruddas-were-talking-a-language-thats-failing- to-resonate-834601.html