Ken's Party Election Broadcast

Ken's first party election broadcast went out last night.

I've (hopefully) embedded it below. You can also see it here and send it to all your friends!: http://www.kenlivingstone.com/broadcast



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Re: Ken's Party Election Broadcast (#1)

Oh for crying out loud!!! Alex...help!

Re: Ken's Party Election Broadcast (#2)

sorted.

Re: Ken's Party Election Broadcast (#3)

So what do people make of it?

Re: Ken's Party Election Broadcast (#4)

Well - IMHO (which I've only recently realised is "in my humble opinion")

It's well produced in that he positions himself as a Londoner, he's 'among us' and he appears likeable.

He makes a very lofty yet valid point about people co-existing in harmony (300 languages in our schools, all religions etc) which plays well into the "the world is here" view which (I believe) is widely held as a positive by Londoners.

However - when people have been whipped into frenzy about immigration and crime, I'd have like to have seen an ad which reassured rather than appear to contradict those fears: "There's too many people here!" "We're not living in harmony!"

He did make the fleeting reference to more Police but nothing the crime rate which has, overall, fallen.

Nothing about the vast increase in the number of buses. Very few people, if anyone, will associate the lady in the wheelchair with what he's actually done on disability access. The reference seemed obscure at best.

He puts himself at the centre of lobbying for the hosting of the Olympics and the benefits that will bring for Londoners which was smart but fails to allude to how hard he worked for Crossrail.

Incidentally, the '25 years ago' Canary Wharf reference owes a good deal of credit to the Conservatives who were in office for phase one. 

The ad makes him appear likeable which I'm sure learned political marketers will say is the most important question voters subconsciously consider about candidates. To be fair, he's also up against someone who is quite likeable so it can be argued that it's a smart strategy.

I suppose what the ad does well is highlight the importance and significance of the job and demands that a serious executive is required to project manage a series of complex jobs - what it does poorly is make clear that he has a record in doing just that.

Re: Ken's Party Election Broadcast (#5)

I liked it - he's an ordinary down-to-earth Londoner who understands the concerns of normal people.

The difference between him and Boris Johnson couldn't be more stark.

Re: Ken's Party Election Broadcast (#6)

I'm looking forward to the Newsnight mayoral debate on BBC2, 10.30pm tonight.

Re: Ken's Party Election Broadcast (#7)

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