Top work by the Boris-huggers at the Evening Standard
Faced with the problem that all representative polls on the Mayoral elections give Ken a lead among Londoners, Boris Johnson's supporters at the Standard have come up with a new solution – do an unrepresentative one!
So today's Standard features a poll of "influential people". And surprise surprise! The poll found that the majority of these great and good types back Boris – by 45% to 37%.
How these "influential" people were selected is a mystery. A poll becomes representative, and therefore meaningful, by 'weighting' the people responding. But this group of bussinessmen, media types and the cultural industries, are by their nature totally unrepresentative.
Who knows why YouGov agreed to do this poll in the first place – not exactly a credibility booster. Still, it must be a worry for Team Bozza that they can only get a few points' lead even in a rigged poll.
How these "influential" people were selected is a mystery. A poll becomes representative, and therefore meaningful, by 'weighting' the people responding. But this group of bussinessmen, media types and the cultural industries, are by their nature totally unrepresentative.
Who knows why YouGov agreed to do this poll in the first place – not exactly a credibility booster. Still, it must be a worry for Team Bozza that they can only get a few points' lead even in a rigged poll.
Top work by the Boris-huggers at the Evening Standard | 126 comments (126 topical)

