New Labour, New Name

Time for the brand to change? Is it finally time to drop the 'New'? What shall we call ourselves now? Vote in the Poll Should we drop the 'New'?

Following up on Renegade Socialist's blog and to be more specific, as Tony prepares to tell us he's going, isn't it now time formally to drop the 'New'?

Now the Brownies are in charge, it's time for change...it's time for....?

Under New Labour's own marketing principles it must now be time to change the branding.

Even if we're happy with 'New Labour', the brand itself has, amongst the public, become a tarnished one. Coming back to the electorate in a general election as 'New' for a 4th time is just plain silly.

I certainly don't use the branding any more.

The question is, what shall we call ourselves now?

As for branding:

Brown Labour, Brown Britain
?
Lil Ol' Labour, Lil Ol' Britain?
Your Labour, Your Britain?
Labour - Go Brown, Go Green?
Loves, Labour's Lost?
Real Labour, Real Britain?
Hard Labour, Hard Britain?
Labour - the point?
Labour Saving Britain?

How shall we brand ourselves now? Do we keep the rose?

Can we have some serious suggestions and some daft suggestions from everyone? Not sure which of mine's are which.


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Re: New Labour, New Name (#1)

We should drop the 'new' from New Labour. Everybody knows that we've changed from the bad old days so it's pointless trying to keep calling us 'New Labour' after a decade in power. As long as we don't shift away from 'New Labour' ideology, then we're ok.

But we definately need a rebranding when Brown comes to power. We should keep the rose as it looks quite good - but just simple things like the lettering, the slogans, the logo, the website could all be altered just to modernise our image and symbolise the change of leadership.

Most importantly, Brown needs to make a clean sweep of the cabinet to get rid of any old faces which have been tarnished with Iraq, corruption or incompetence. And hopefully, he will come up with new policies that are still within the New Labour framework, but differentiate from Blair.

Re: New Labour, New Name (#2)

So you are drifting away from Blair... I mean how much clearer can statements get!

Re: New Labour, New Name (#4)

Why do you keep saying this? Blair's going and Gordon Brown is taking over. We have to make changes to reflect this. That in no way means that we shouldn't appreciate the incredible success Blair has brought to our party.

Re: New Labour, New Name (#8)

"Blair's going and Gordon Brown is taking over. We have to make changes to reflect this."

Strange, coming from someone who, yesterday, slagged off Brown like there were no tomorrow. Then again, today we have seen that there is no tomorrow for NuLab, so I suppose I can't blame you for seizing the day!

Re: New Labour, New Name (#13)

Don't call it NuLab - that's what the Tories call it. It's quite childish really.

I don't like Brown, but I'll still support him as leader. I'm loyal to the party like that.

Re: New Labour, New Name (#16)

I call it NuLab because it saves time typing... that's all... By the way, if I had to choose between using Tory vocabulary or supporting Tory policy, I would opt for the former - unlike your good self!

Re: New Labour, New Name (#22)

I support Labour government policy and not Tory policy. Me being loyal to the party and all...

Re: New Labour, New Name (#10)

"As long as we don't shift away from 'New Labour' ideology, then we're ok."

We should though.  That doesn't mean bring back 1945-era socialism, but learn from the mistakes of New Labour and move onwards. The trouble with Labour is that the party has swung between extremes - the Bennism of 1983 and the neo-liberalism of Blair. Both doctrinaire ideologies and not centrist...

"But we definately need a rebranding when Brown comes to power. We should keep the rose as it looks quite good"

The red rose is the symbol of Labour's sister parties across Europe and the world so it's a keeper.  A new red rose logo might be helpful though in part.

Re: New Labour, New Name (#3)

"Real Labour, Real Britain?
Hard Labour, Hard Britain?"

Both are fine by me, though I prefer the latter, the former sounds clearer and slightly less ambiguous! :-)

Re: New Labour, New Name (#5)

Both sound dire. They're typical old socialist slogans. Something softer is required for today's electorate.

Re: New Labour, New Name (#9)

"They're typical old socialist slogans"

Typical old socialist??? Do you mean "typical old socialist[s]" like the good men who founded our Party of Labour .

Re: New Labour, New Name (#14)

Yeh dead people.

Re: New Labour, New Name (#17)

Is that all that they are to you, JR??? dead people???? What a disgraceful insult to the Party to which you claim loyalty!!!

Re: New Labour, New Name (#6)

Screw the stupid catch phrases. It's the Labour Party, so just call it that damnit!

Re: New Labour, New Name (#7)

Agreed. Though the Party is still called "The Labour Party" officially. The "New" is simply a ridiculously unnecessary burden - especially now!

Re: New Labour, New Name (#11)

None of our election literature mentioned 'New Labour,' it was all just The Labour Party. And that is absolutely fine with me- we need to forget the gimmicks and move on.

Re: New Labour, New Name (#12)

I certainly think we need something to champion and some sort of change to boost are profile.

For example, however we may see through the tories, the whole 'vote blue go green' nonesense worked quite well for them.

I've been thinking about this recently, and while as you k now I'm a loyal blarite, I think once Brown takes over, we need a dramatic and exciting rebrand. That includes an unprecedented and ruthless change in the cabinet. There are least 7 or 8 senior ministers that I would like to see the back of.

He needs a young and energetic reform.

I think Blir could have saved himself more time had he made a better effort of this instead of being seen to rearrange the deck chairs so to speak.

This could and should be an exciting time for the party and country. If people only see it that the PM has changed, it won't be enough. It needs to be a big change, yet responsible and representative.

A difficult task it sounds, I only hope Brown is half as good as is put across, because he will need eevery bit of his political mind in making this a reality.

Re: New Labour, New Name (#15)

I've been thinking about this recently, and while as you k now I'm a loyal blarite, I think once Brown takes over, we need a dramatic and exciting rebrand. That includes an unprecedented and ruthless change in the cabinet. There are least 7 or 8 senior ministers that I would like to see the back of.

Absolutely Loz. He needs a big change of Cabinet and ministers if he's got any chance of succeeding. He should get rid of:

Alistair Darling
Des Browne
Patricia Hewitt
Ruth Kelly
Geoff Hoon (out of govt. completely)
Lord Falconer
Hilary Armstrong
Margaret Beckitt
Stephen Timms
and not even think about bringing Charles Clarke back.

Re: New Labour, New Name (#18)

I won't add my list just yet, although it is very similar.

The only major objection I have is getting rid of des browne.

Re: New Labour, New Name (#19)

i agree with most of them, definitely Armstrong (due to her shambolic era as whip), Hewitt (because health crisis' have occured, conveniently around election time in 2006 AND 2007), and Kelly because it is ironic that she is equality minister, due to her unfortunate record on gay rights, but also because she is always in scandal. If we were talking about individual ministers in Government, i have two words for you. Sack Hodge. Despite being to the left of both of you, I agree we need more fresh ministers like Yvette Cooper (who has deserved a cabinet post for a long time), the two Ed's. I hope Liam Byrne does not get in, due to his more Powellite comments the other day, but once saw his peformance in front of a commitee, and it was god awful.

Re: New Labour, New Name (#20)

Yvette Cooper is one of the few of the 1997 intake with more New Labour tendancies (i assume she's a Brownite), that i genually respect, and think she is important part of Labour, who is often tipped as the first female Labour PM.

Re: New Labour, New Name (#21)

What exctly do you feel is wrong with Charles Clarke? He was forced out of his job due to press pressure rather than as a result of any demonstrable incompetence. He may lack charm, but there should be no doubting his abilities or his intellect.

Re: New Labour, New Name (#23)

He's tainted with failure now I'm afraid. Bringing him back would send out the wrong message.