If you've ever wanted insight into how 'ze Americans' run ultra-popular (and -hyped) online campaigns, then look no further. Click the 'Full Story' link to read the whole article.

Whilst I wouldn't recommend the more nefarious tactics he utilises, a significant number of the more general concepts are still valuable and don't cross any lines.

Disclosure: I've met Dan a couple of times since 2003 - that's the extent of my relationship with him and his methodology.