Just a few years ago, blogs were relatively rare. Now there are millions. They're devoted to every topic imaginable, from football to flower arranging, from Big Brother to Big Bands. But those who have had the most impact write about politics. Let me rephrase that. Those who have had the most impact write about politics and tend to be anti-Labour.

My fear is that we - pro-Labour bloggers - are in danger of being swamped. Yes I know that B4L has 200+ registered bloggers but how many get more than a couple of hundred hits a day or week? How many of them are read by the likes of Nick Robinson and Adam Boulton?

Does it matter? Yes it does. There's no question in my mind that political bloggers are a major new development in British politics. They take the media out of the hands of the corporate world and put it into the hands of anyone with a computer and an internet connection. Their audiences (for Blogs like Iain Dale and Guido we are talking hundreds of thousnads of hits per month) tend to be political junkies who have almost non-stop access to a computer and large amounts of time to surf the Internet for breaking news. This is what makes political bloggers so powerful - their ability to influence the influencers! Labour is on the back foot at present and it desperately needs to find a way of reconnecting with the influencers and political junkies before it is too late. Update: I am in the process of writing an article about what Labour needs to do to reconnect with its core support and would welcome any helpful ideas or observations. You can email them to me at mike-ion@hotmail.co.uk or post a comment by clicking HERE.