Is Labour Becoming a Virtual Party?
http://www.timesonline.co.uk/article/0,,17129-2519961,00.html
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/12/27/npolitics27.xml
The Guardian points out:
'Labour's membership topped 405,000 as Tony Blair came into office, but declined in government from 361,000 in 2000 to 215,000 by 2004. The decline has slowed since then, but membership dropped to 198,000 at the start of 2006.'
"These figures are really alarming. It's time we as a party woke up and realised that we could reach a tipping point soon," Mr Cruddas said.
"We have to drop the 'steady as she goes' attitude. Revitalising the party and rebuilding our ability to win elections all over the country will only come about if we change the way we operate. We have to listen to members more, and we need a culture change so members are more involved. The days when all you needed was a good spin operation are over - we have to get back to local pavement politics."
Jon Cruddas' intervention came on the same day that Labour announced it was using market research firms to identify 100 members of the public to act as a consultative group on Government policies. The contrast between Cruddas' emphasis on pavement politics and the Blears announcment on focus groups is striking. But which is the future?
How we can rebuild our party is something that could involve the ideas and contributions on thousands of members, old and new. Do we need to modernise structures, look more outwards to our communities and follow the approach of pavement politics? Or do we need political parties in the same way in the 21st Century? Can we survive and win elections as a virtual party? And what has been the role of policies such as Iraq, top-up fees, PFI and certain public service reforms in causing people to leave?
I'm broadly with Cruddas on this, but believe we need to make clear the case for joining Labour and playing an active role. One excellent initiative called the 1000 Club developed by Peter Wheeler off the NEC is already underway http://www.wheelerswebsite.org.uk/
So what are YOUR thoughts and ideas of how we can rebuild. Or are the days of mass membership political parties over?


