It's time we reminded more people that if David Cameron were to win, the country really WOULD be being run by a Spin Doctor, as Nick Cohen reminded us in yesterday's Observer:-

As if country hasn't suffered enough, we now face a clear and present danger that the first former head of PR for a TV company to become Prime Minister will soon be in Downing Street.

The only thing that can stop him succeeding seems to be the public twigging that the former PR man is a former PR man and not believing a word he says. The former PR man needs to counter the accusation he is all spin and no substance and his smart PR move will be to deny he is nothing more than a former PR man.

His spin doctors - the former PR man now has men to do his PR for him - tell my colleagues that today in Bournemouth he will stress his commitment to developing serious policy ideas.